Kickstarter is now legally aligning the company's future to its mission statement. In 2015 Kickstarter reincorporated as a Benefit Corporation that allows it legal protection when trying to fulfil its mission.

"Kickstarter’s mission is to help bring creative projects to life"

In a nutshell this change ensures that Kickstarter's mission is imbedded in every action it takes, to ensuring correct reporting around the positive impact it provides, assigning a percentage of it's employee's time to good causes, ensuring diversity and focusing on delivering positive projects and programmes.

Their first iteration of this new mantra is the use of their crowdfunding platform to gather donations for current humanitarian efforts, including the Syrian refugee crisis in partnership with UNHCR

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