Ryot.org use their online visibility as a platform to inspire action. Not content with bog standard jounalism they use each and every article as a spring board for the reader to make a real impact on the social issue at hand. Each piece of content can be easily shared by the reader spreading it far and wide, links through to charity sites, and guides on how to help.
Dynamic jounalism that helps push the reader over that threshold, from consumer to activist is a must otherwise what's the point!?