Final Mile's behavioural research has helped save lives on Mumbai's busy train lines through understanding.
Mumbai's train network transports 7 million commuters daily, often running through some of the city's densest slums. Due to minimal bridge crossings and locations on average 10 people are killed daily trying to cross these tracks. This accounts for the largest cause of unnatural deaths in the city!
A project run by Mumbai-based "Behavioural Architects" Final Mile set out to change these stats. Starting at one station, Wadala, they managed to reduce the crossing related deaths from 23 to 9 in the first year and down to just 1 in 2 years! This was achieved by a series of seemingly minor tweaks and interventions targeting the every-day behaviour of the people living near by.
Heres and example that utilised the Leibowitz Hypothesis, that explains how we find it tough to judge the speed of something when there is a lack of references points. So Final Mile painted a series of fluorescent yellow crossings, spaced evenly along the track. These acted as those vital references for the mind to judge the speed of any oncoming trains.
Read more about the other cognitive methods Final Mile used here.