Beautiful things for those who need it most


Nendo's MINIM+AID Disaster Kit

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Nendo's MINIM+AID Disaster Kit

Nendo, the Japanese design studio, have just launched their MINIM+AID disaster kit specifically designed for those affected by earthquakes, likes of which devastated parts of Japan in 2011. The kit contains a whistle, radio, raincoat, lantern, water container and a multipurpose case.

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Designed more of a precautionary measure just in case, for those city dwellers. This I suppose justifies the aesthetic as this will be carried around as part of ones everyday items, in a suitcase, man-bag etc. Especially in Japan I believe the desirability of this is crucial to its success.

This is a great example of how looking at these situations from the other way up, minimising charity/disaster relief stereotypes, and designing with a focus on the customer's day-to-day environment first, a product with an aesthetic closer to high end deodorant cans could actually prove to save more lives than those designed with the disaster environment as its starting point.

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Check it out here.

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Kickstarter becomes a Benefit Corporation

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Kickstarter becomes a Benefit Corporation

Kickstarter is now legally aligning the company's future to its mission statement. In 2015 Kickstarter reincorporated as a Benefit Corporation that allows it legal protection when trying to fulfil its mission.

"Kickstarter’s mission is to help bring creative projects to life"

In a nutshell this change ensures that Kickstarter's mission is imbedded in every action it takes, to ensuring correct reporting around the positive impact it provides, assigning a percentage of it's employee's time to good causes, ensuring diversity and focusing on delivering positive projects and programmes.

Their first iteration of this new mantra is the use of their crowdfunding platform to gather donations for current humanitarian efforts, including the Syrian refugee crisis in partnership with UNHCR

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Ryot.org - Actionable journalism

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Ryot.org - Actionable journalism

 

Ryot.org use their online visibility as a platform to inspire action. Not content with bog standard jounalism they use each and every article as a spring board for the reader to make a real impact on the social issue at hand. Each piece of content can be easily shared by the reader spreading it far and wide, links through to charity sites, and guides on how to help. 

Dynamic jounalism that helps push the reader over that threshold, from consumer to activist is a must otherwise what's the point!? 

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Saving lives on Mumbai's tracks

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Saving lives on Mumbai's tracks

Final Mile's behavioural research has helped save lives on Mumbai's busy train lines through understanding. 

Mumbai's train network transports 7 million commuters daily, often running through some of the city's densest slums. Due to minimal bridge crossings and locations on average 10 people are killed daily trying to cross these tracks. This accounts for the largest cause of unnatural deaths in the city!

A project run by Mumbai-based "Behavioural Architects" Final Mile set out to change these stats. Starting at one station, Wadala, they managed to reduce the crossing related deaths from 23 to 9 in the first year and down to just 1 in 2 years! This was achieved by a series of seemingly minor tweaks and interventions targeting the every-day behaviour of the people living near by.

Heres and example that utilised the Leibowitz Hypothesis, that explains how we find it tough to judge the speed of something when there is a lack of references points. So Final Mile painted a series of fluorescent yellow crossings, spaced evenly along the track. These acted as those vital references for the mind to judge the speed of any oncoming trains.

Read more about the other cognitive methods Final Mile used here.

 

 

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Aral Balkan

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Aral Balkan

 The indie tech phone

A truly open and free platform and device that upholds our basic human rights. 

For people to adopt this they need to believe that over time enough people will join to ensure the data is available needed to provide the connected experiences we strive for as designers. 

This inherently means we need adopters most likely being tech geeks? Or can we build a beautiful experience that is so good that this new technology becomes accessible by the masses? 

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Fundación Capital

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Fundación Capital


Many small businesses and women around the world lack the basic ability to legitimise earnings, fair valuation of assets or secure banking of finances. Fundación Capital work tirelessly to provide these fundamental freedoms that can lift people from poverty.

Projects include Little Big Money, a crowd funding platform for startup and entrepreneurial businesses with social impact in their communities.  

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IKEA Foundation

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IKEA Foundation

The Swedish furniture retailer's charitable arm is working to bring long-term improvements to life inside refugee camps. 

 

After teaming up to create a solar-powered, flat-pack refugee tent last year, Ikea and the United Nations High Commissioner for Refugees aren't stopping in their joint efforts to improve conditions inside refugee camps. For every LED light bulb that the Swedish furniture giant sells over the next two months, the Ikea Foundation, the retailer's charitable arm, will donate one euro towards providing solar streetlights, indoor solar lanterns, and clean fuel cooking stoves for refugees.

 

http://www.ikeafoundation.org/

 

 

 

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